Behind The Butter

SF Street Food Festival, 2010

So, last Saturday was really like my Christmas.

I already told y’all about my morning at the farmer’s market so now let’s get right to the main event of the day……..

WARNING! The following involves pork and a lot of it.


I went to the SF Street Food Festival last Saturday, representing Foodbuzz (my ad network) and pretty much ate everything in sight. I mean, isn’t it every foodie’s dream to be surrounded by about two hundred local food vendors in one of the best cities in America? It was a tad overwhelming, I’m not going to lie.

Not only did I have to face my fear of porta potties for the second week in a row, but I also had to face throngs of hungry people, glimmers of pork and fried chicken in their eyes.

This really doesn’t have to do with anything other than the fact that I am lusting after this woman’s t-shirt. I mean, seriously. Can I get an amen? Thank you.
Moving on.
Because I was there on Foodbuzz’s behalf, I got to cruise the festival an hour before the mobs arrived and chat with a few of the local vendors, some of which were setting up shop for the very first time. I loved the sense of community at the festival, which was put on by La Cocina, a non-profit dedicated to helping low-income food entrepreneurs get on their feet. How awesome is that? Read more about La Cocina’s mission here. I was very, very impressed. Just seeing the huge smiles on the faces of the vendors, as they got ready to face all of hungry San Francisco was amazing in and of itself.
Here are some of my favorite festival faces….just going through this pictures again makes me smile!








And some of my favorite bites from the day!






If you can even believe it, I was at the festival from nine thirty in the morning until five thirty. I made the first round with group of media, the second round with Beth, the third round on my own and the fourth round with Almanzo after his delayed flight finally arrived. So yeah, I think I conquered it. Done and done.
The highlight of the day? Watching Joey Chestnut eat twenty seven tacos in five minutes. Or maybe it was watching Almanzo’s face while Joey Chestnut at twenty seven tacos in five minutes.




Flawless victory.
Stay tuned—-there’s more to come!


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  • Maria
    August 23, 2010 at 10:43 am

    How fun!! Thanks for sharing!

  • Cassie
    August 23, 2010 at 10:45 am

    That pug’s face made me burst out laughing.
    I’m also jealous of your awesome farmers market adventure! πŸ™‚

  • Angharad
    August 23, 2010 at 10:47 am

    This is my idea of heaven and I am more than a little bit jealous! Pork is my friend. That t-shirt is rad. And I hope you got to eat your fair share of tacos too!

  • Sana
    August 23, 2010 at 10:49 am

    How big were those tacos?!?!? Jeez!

  • R @ Learning As I Chop
    August 23, 2010 at 10:50 am

    I applaud you for braving those crowds. As much as I love food, I hate crowds more

  • leslie
    August 23, 2010 at 10:53 am

    what a great event! i love things like this for how eclectic they are – you get to sample so many different flavors. you are fabulous for making the rounds 4 times. that is seriously the way to do it.

    also, i can only be thankful that i didn’t have to deal with the stomach pains joey chestnut must have experienced after that taco domination.

  • Marla
    August 23, 2010 at 10:58 am

    Jenna + Adam= one adorable foodie couple πŸ˜‰

  • Katie
    August 23, 2010 at 11:02 am

    All of that food looks absolutely AMAZING.

  • Katryn@rampantcuisine
    August 23, 2010 at 11:04 am

    Beautiful Pictures! And the S’more…I want it…now.

  • Jasmine @ Eat Move Write
    August 23, 2010 at 11:06 am

    27 tacos in 5 mins? Holy tacos, that’s gross!

    I adore food festivals. They are such a great place to try out new things. That grilled corn was calling my name more than anything else, actually.

    I love the last pic. Too cute.

  • Cynthia (It All Changes)
    August 23, 2010 at 11:17 am

    I love the last picture. So serene and amazing. Looks like a perfect end to an awesome day πŸ™‚

  • Jessica @ How Sweet
    August 23, 2010 at 11:17 am

    I desperately need the bacon shirt. Especially since I always wear black!

  • Tina
    August 23, 2010 at 11:18 am

    That’s a LOT of tacos! I don’t see how they do it!!

    I bet it took you 4 times through to really see everything too. It looks like such a big festival with so much going on. What fun.

  • Julie @ Peanut Butter Fingers
    August 23, 2010 at 11:18 am

    you captured this even beautifully… not only through your photographs, but through your words as well. loved this! πŸ™‚ oh & that little pug is too cute! πŸ˜€

  • Beth @ Beth's Journey to Thin
    August 23, 2010 at 11:19 am

    I love that he has Pepto on his shirt… i bet he’ll need it after that many tacos in such a short time!

  • MaryK.
    August 23, 2010 at 11:20 am

    What are the names of the foods that you show in pictures? (what is the corn dipped in? and what is that chocolate/marshmallow thing?) It all looks absolutely delicious!!!

  • Lisa
    August 23, 2010 at 11:21 am

    You took great photos! And I love the Bacon shirt!

  • Tracey @ I'm Not Superhuman
    August 23, 2010 at 11:21 am

    Another s’mores? I’m jealous. Both look equally as gooey and amazing. Yum.

  • Heather (Heather's Dish)
    August 23, 2010 at 11:23 am

    oh my gosh, you’re right—that’s totally Christmas come early! holy heaven…

  • Suzanne de Cornelia
    August 23, 2010 at 11:24 am

    Ahhhhhhha. My SF. I kiss my laptop screen. Or perhaps should say ‘faire du lΓ¨che-vitrine.’ LOVE the photo of you and Almanzo @ Chrissy Field. Sweet.

  • Janna@Janna's Keeping it Real
    August 23, 2010 at 11:24 am

    again, with the SMORES! swoon!!!!

  • JenniferfromLaJolla
    August 23, 2010 at 11:28 am

    You have been taking some great photographs lately Jenna. In another life I worked as a professional photographer which I think (sorta, kinda) qualifies me to say, “You’ve got the eye!” Also, I own both a Pug and English Bulldog, so I feel compelled to compliment you on the two dogs you chose to shoot! Well, done. πŸ™‚

  • Rachel (Two Healthy Plates)
    August 23, 2010 at 11:33 am

    What a fun day! I love all the pink pepto shirts, hilarious!

  • Lauri (
    August 23, 2010 at 11:35 am

    Looks like FUN!! Love all the photos! Thanks for sharing!

  • Megan (Braise The Roof)
    August 23, 2010 at 11:40 am

    Ohh pork. What’s the first food photo? It looks spicy and amazing. πŸ™‚

    • jenna
      August 23, 2010 at 11:44 am

      a mini pork taco!

  • nicole
    August 23, 2010 at 11:42 am

    Looks like you had a ton of fun! Where did you get the jacket? It looks adorable! I want it.

    • jenna
      August 23, 2010 at 11:43 am

      thanks! I got it from Jcrew a few months ago

  • Tasha - the clean eating mama
    August 23, 2010 at 11:45 am

    I love the last picture – melts my heart

  • Camille
    August 23, 2010 at 11:52 am

    Oh my gosh, I think I just gained 10 pounds just looking at this. Heaven.

  • Stacy @ The Girl with the Pug Tattoo
    August 23, 2010 at 11:57 am

    Love all of your pictures!

  • Lauren @ 40Apples
    August 23, 2010 at 11:59 am

    LOVE your photos Jenna. A lot of personality there. That fig situation, whatever it may be, looks amaze.

  • eatmovelove
    August 23, 2010 at 12:10 pm

    Your hair is SO blonde! Beautiful! I know your a blonde, but do you get extra highlighting for it?

    27 tacos?!…meh, I can beat that πŸ˜‰

  • Nancy @ The Wife of a Dairyman
    August 23, 2010 at 12:11 pm

    Oh my gosh..gotta love the pink Pepto buckets, I’m sure it was very much needed at the end of the day {or maybe the middle of the day}. Joey Chestnut eats just about anything doesn’t he?! So much fun:)

  • Leah @ Why Deprive?
    August 23, 2010 at 12:17 pm

    Look at all that food! Thats my idea of heaven right there!!

    27 tacos? Thats incredible. I dont know how someone even does that!

  • Sarah @ Sarah's Shaping Up
    August 23, 2010 at 12:22 pm

    Looks like so much fun!

  • Jaime
    August 23, 2010 at 12:28 pm

    Yum! Your blog is seriously making me hungry – every post makes me want to eat! Love the bacon shirt…

  • Katie
    August 23, 2010 at 12:30 pm

    Well I have to say you did a great job going and representing foodbuzz!!!! The pics are amazing, and worth a thousand words!!!

    Is that a smores sandwich I spied?!!!!! looks so good!

    And wow, champ taco eater! that is awesome!!

    WHat a great time it looked like, I would love to go to something like this! xoxo

  • Samantha (Food Edu)
    August 23, 2010 at 12:35 pm

    OMG–I love that bacon shirt! I need to get my hands on one!

  • Lida
    August 23, 2010 at 12:37 pm

    i once witnessed a pancake eating contest… but i think the twenty-seven tacos trump that.
    as usual, everything looks amazing (and are those more s’mores i see?)

  • Sarah (Running to Slow Things Down)
    August 23, 2010 at 12:41 pm

    So fun!! Your jacket in that first photo is adorable. Love the color and style. πŸ˜€

  • RhodeyGirl
    August 23, 2010 at 12:46 pm


    I’m so jealous!

  • Jess @ MTL Veggie
    August 23, 2010 at 12:47 pm

    The corn on the cob picture just made my mouth water. Love your pics- I think my favorite faces are the dog and pepto-crew. The dog because he’s just plain adorable and the pepto crew because they look so excited to be decked out in pepto-pink.

  • Scargosun
    August 23, 2010 at 1:01 pm

    What a GREAT festival! Covered well too! πŸ™‚ Looking forward to more.

  • Sarah (Oc2Seattle)
    August 23, 2010 at 1:04 pm

    Looks like a great event! And yes, I covet that t-shirt too.

  • Tina
    August 23, 2010 at 1:06 pm

    BethT and a pug!!! I’m jealous!

  • Paige (Running Around Normal)
    August 23, 2010 at 1:09 pm

    Wow I can sense the sense of community through the post! πŸ™‚ Love it!
    Props to the guy who ate 27 (fave #!!) tacos in 5 minutes. Day-Um.

  • Jessica
    August 23, 2010 at 1:12 pm

    Run a few races and you’ll be less afraid of porta potties!

  • Chicago Cuisine Critique
    August 23, 2010 at 1:13 pm

    Looks like a ton of fun!

  • Teresa
    August 23, 2010 at 1:19 pm

    I can feel the heartburn after looking at that food.

  • polly
    August 23, 2010 at 1:27 pm

    LOVE the pics! Go Joey… 27 tacos! How funny. Bless his little heart, and his rock iron stomach. Amen. πŸ™‚

    I hope you and Adam have a great week, honey! XOXO

  • Suzanne de Cornelia
    August 23, 2010 at 1:33 pm

    BTW–Speaking of very cool places. The hot new place to get a burger in Paris:
    can’t wait!

  • J
    August 23, 2010 at 1:35 pm

    Hi Jenna,

    Very intrigued about the Blue Bottle Coffee! Which blend did you have? Would love to have it shipped to Vancouver!



  • Hillary
    August 23, 2010 at 1:38 pm

    Holy yum! What on earth is on those beautiful figs? & that s’more – feed me!

    You and Almanzo are pretty darn cute together : )

  • Michelle (The Runner's Plate)
    August 23, 2010 at 1:51 pm

    Love the “Bacon is the New Black” t-shirt. My parents are pig farmers; they would be proud!

  • sarah
    August 23, 2010 at 2:16 pm

    the only thing missing is the pepto bismal dance!

  • Chelsea (Chelsea's Chew and Run Fun)
    August 23, 2010 at 2:21 pm

    Jenna, your food photos just keep getting better and better! These are all stunning!

    Also, I love that last shot of Almanzo and you! Precious.

  • Chelsea @ One Healthy Munchkin
    August 23, 2010 at 2:24 pm

    This looks amazing! Do I spy another s’more in this post? πŸ˜‰

  • Monique@She's Going The Distance
    August 23, 2010 at 3:13 pm

    Oh Joey Chestnut….

    And is that another S’more I spy on your plate?!?! πŸ™‚

  • Stacey
    August 23, 2010 at 3:51 pm

    You two are so cute together. πŸ™‚

  • kaila`
    August 23, 2010 at 3:54 pm

    i LOVE farmers/ food markets and festivals. thats looks like so much fun and going in before the crowds to talk to the vendors sounds perfect. always good to get to know the people who are serving and creating such delectable food.

  • Kayla @ Let's Live Wholesome
    August 23, 2010 at 5:07 pm

    Okay, now that looks like a dream come true. San Fran is calling my heart!!

  • Erica
    August 23, 2010 at 5:29 pm

    Do you know I could probably GAIN 25 LBS just from eating vicariously through you?! Your pictures of some of the simplest (and most delicious, I’m a simple country girl after all) foods make it look positively beautiful. <—There is no other word, really. How else other than your photography make me look at a s'more like I've never seen one before?! Love it, love it, want more of it;-)

  • Camila
    August 23, 2010 at 9:11 pm

    Yum!! Roli-Roti and their amazing porchetta sandwich, “market style”!

  • Simon Food Favourites
    August 24, 2010 at 1:00 am

    looks like a great day out. are there any foodie festivals happening in October which might coincide with my visit to the US? i’m looking for recommendations πŸ™‚

  • Chelsey
    August 24, 2010 at 4:18 am

    Talk about a kid in a candy shop!!! I would have been in heaven. I <3 the picture of the pug… and the guy shoving tacos in his face.