The Festival

Hey guys!


I had the most fabulous weekend in San Francisco at Outside Lands, this humongous outdoor music festival right in Golden Gate Park. We took about four hundred photos so I’m dividing a big recap up in two separate posts—the first dedicated to the festival itself and the second dedicated to festival food (the best part—trust me!).

So, a little background information: Almanzo and I were actually at the festival doing some work for Murphy-Goode. Basically, we were just wearing t-shirts with a “jag tag” on the back for people to take photos of with their iphones and then score a discount on the wine. It was pretty cool actually—right when you take a photo of the tag and then text it to the number on the shirt, a video of the winemaker popped up on your phone and then gave you a discount.

Unfortunately more people seemed to be interested in the viking hats we were wearing (or, Almanzo was wearing) and didn’t really take notice to the whole point of the t-shirt.

Peace and love, baby. Peace and love.

We got to the festival Saturday afternoon, stayed the night in Sausalito that night, and were right back at it all day again yesterday. I had never really been to a large outdoor music festival before and let me just say it was intense. Like, really. I’m sure you can use your imagination to conjure up a picture of what an outdoor music festival in the heart of San Francisco looks like. No need for me to go into the dirty, smoky and hippyish details. (don’t worry mom, I didn’t inhale!!!)
At times I felt like a scared lost puppy and stood there awkwardly, clutching my iced tea and watching the crowd in awe.

Where am I and what am I doing?

No one can know for sure.
The bands were awesome though. I really enjoyed Edward Sharpe & The Magnetic Zeros (download “Home” if you’ve never heard it…it’s my new favorite!), Phoenix, Kramer, Tokyo Police Club, Wolfmother, Further, The Temper Trap, Quinn Deveux and the Blue Beat Review, Al Greene, Garage A Trois, Phoenix, Isaiah Martin (crazy awesome dj) and Rebirth, a funky big brass band from New Orleans whom Almanzo and I have seen live before and love. I was bummed because we missed Amos Lee (stuck in city traffic) and we left halfway through Kings of Leon last night because my boot had pretty much chafed off my entire right pinky toe and for the life of me, I just couldn’t stand up anymore. Plus, we needed clean oxygen.

Stay tuned for the FOOD post this afternoon….plus our stay in Sausalito (amazing and now I want to live there more than ever).
Have you all been to a huge outdoor music festival before? This was my first and although I really enjoyed it, I think two days is my max. Austin City Limits is three days and Bonnaroo is four….I just don’t know if I could swing that!
When I called my mom this morning to tell her I was alive, she was silent for a few minutes and then whispered into the phone, “Jennifer, it sounds like WOODSTOCK!!! Were people, you know, smoking (pause) marijuana?”

I gently responded that I couldn’t be certain and as for me, I unleashed my inner hippy by forgetting to wear deodorant and by donning “black boogies”, as spotted by Almanzo.

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  • jenna
    August 16, 2010 at 10:44 am


    looks like an awesome festival! and fun tee’s!

    thanks for the music suggestions.

  • Jackie
    August 16, 2010 at 10:44 am

    You should check out Edward Sharpe and the Magnetic Zero’s youtube video of them at NPR’s tiny desk concert series. It’s truly amazing.

  • jenna
    August 16, 2010 at 10:45 am

    p.s. the blonde girl behind you in the fourth picture down….she doesn’t look to happy…on the line of scary! LOL Did you know her or was she wondering what the heck you were doing?

    • Kelly
      August 16, 2010 at 10:59 am

      haha I thought the same thing! 🙂

    • Laura
      August 16, 2010 at 11:49 am

      I’m thinking she’s photo-bombing the picture since she’s looking directly in the lens and has one eyebrow up (making a face on purpose)…

      • Amy
        August 16, 2010 at 11:54 am

        lol That girl stood out to me too. She kind of has a “what the heck is going on?” face.

    • Ginny
      August 16, 2010 at 12:02 pm

      Hilarious! I thought the exact same thing!!!

      • Christena
        August 16, 2010 at 4:51 pm

        Me too! Ha!

  • Heather (Heather's Dish)
    August 16, 2010 at 10:46 am

    oh my gosh, so fun! if my mom said that i’d be like, “oh, you mean like the concert festival YOU went to?!” haha parents are so awesome 🙂 that looks like the perfect place to have one!

  • Rachel
    August 16, 2010 at 10:46 am

    Looks like fun! But yeah I agree that the intensity level would probably make me want to leave sooner than later.

  • Beth @ Beth's Journey to Thin
    August 16, 2010 at 10:48 am

    Wow looks like SO much fun. I’ve never been to an outdoor music festival either – i think i’d feel the same way!

  • Kara
    August 16, 2010 at 10:50 am

    I go to ACL every year. It’s amazing and completely worth being dirtier than you’ve ever been in your life at the end of each day. 🙂

    • Morgan
      August 16, 2010 at 12:39 pm

      Austin City Limits is AWESOME! I think of ACL as the high class of festivals, because you at least sleep in hotels, so thus, showering is encouraged. Plus, Austin is a really hip town, hipper than the hippest Brooklynite.
      I second going to ACL!

  • Tina
    August 16, 2010 at 10:55 am

    My sister went to Bonaroo this year and said it was insane! I don’t know if I could handle one like that either. I have been to a couple two day ones that were fun though. Always great people watching there.

  • Sarah @ The Smart Kitchen
    August 16, 2010 at 10:56 am

    Having just moved to Austin, everyone told me to get excited for ACL…but I’m sticking with going for just ONE of the three days this year…I was here for South by Southwest in March and that’s crazy too…but it’s citywide and music everywhere at all times…not like a Woodstocky, beer-and-mud (and herbacious air) fest 🙂

  • Sarah @ The Smart Kitchen
    August 16, 2010 at 10:56 am

    Having just moved to Austin, everyone told me to get excited for ACL…but I’m sticking with going for just ONE of the three days this year…I was here for South by Southwest in March and that’s crazy too…but it’s citywide and music everywhere at all times…not like a Woodstocky, beer-and-mud (and herbacious air) fest 🙂

  • Amy
    August 16, 2010 at 10:57 am

    I go to ACL every year and am obsessed It is like my Christmas. But yes, music festivals are not for everyone. My parents are troopers and even come for one day and love it! Another thing i am obsessed with is your glasses…where did you get them?

    • jenna
      August 16, 2010 at 11:04 am

      I got those from the festival for $5! They had a big sunglass tent where all the shades were only five bucks…it was awesome!

      • Morgan
        August 16, 2010 at 12:40 pm

        Me and Almonzo have the same shades, ‘cept mine are blue.

        • Morgan
          August 16, 2010 at 12:40 pm

          And are from Tahiti.

  • Anna @ Newlywed, Newly Veg
    August 16, 2010 at 10:57 am

    Lol, I love festivals like that! I’ve been to Bonnaroo a few times, and MAN is it wild…and kind of gross by the end, definitely!

  • Nora@LiveLifeEatRight
    August 16, 2010 at 10:57 am

    OMG! SO jealous of this experience. By the way–love your photos…you have a serious eye!

  • Lindsay Perrone (goodiesgalore)
    August 16, 2010 at 11:01 am

    That sucks that you missed Amos, love him. (though his voice doesn’t match his face.) You look so cute in those pics.

  • leslie [the whole plate]
    August 16, 2010 at 11:02 am

    i love just diving into experiences like this, even when it’s something you might not normally do. my dad was actually at the original woodstock – he hitchhiked in the back of a pickup truck to get there in time to see the who, and i would guess that his lungs were not as clean as yours haha. when in rome…right? 🙂

  • Kelly
    August 16, 2010 at 11:02 am

    Yeah it sounds like fun in theory, but I would never last for more than a day or two.

  • Becca
    August 16, 2010 at 11:04 am

    Right on! Edward Sharpe and The Magnetic Zeros! They were in Ashevegas, NC in July and put on the best show! Looks like a really great festival.

  • Jasmine @ Eat Move Write
    August 16, 2010 at 11:05 am

    lol. I love your mom. You are incredibly adorable, so I’m sure that made up for the fact that you weren’t wearing deodorant. :p

  • Amanda Richards
    August 16, 2010 at 11:06 am

    Jenna –
    This sounds incredible!! I am so jealous! I have been to an outdoor concert where we went back and forth between two different stages to hear the different bands. It was one of the best shows I’ve ever been to! I’m also insanely jealous that you got to be in San Francisco. I love that place! It’s been so long since I’ve been there but glad to see that it is still an amazing place. Glad you had a great time!

  • Tasha - The CleanEatingMama
    August 16, 2010 at 11:18 am

    What a lineup! So many great bands!
    I love music fests – the best way to people watch, band watch and have an amazing time!

  • Lauren
    August 16, 2010 at 11:25 am

    I love the song “Home” as well! Sounds like an incredible time! 🙂 You should check out Au Revoir Simone (“Knight of Wands”), Jump, Little Children (“All Those Days Are Gone”), Angus and Julia Stone (“The Devil’s Tears”), The Black Keys (“The Lengths”), Pete Yorn & Scarlett Johansson (“Relator”), Radical Face (“Wrapped Up in Piano Strings”), Fleet Foxes (“White Winter Hymnal”), The Swell Season (“Low Rising”), Mumford and Sons (“Timshel”), Nizlopi (“ExtraOrdinary”)
    … and so many more!!
    If you want I could make you mixed cd. 🙂

    • Almanzo
      August 16, 2010 at 12:39 pm

      Lauren, your musical taste are no less than superb. I am a huge, huge fan of all of those bands… Black Keys are probably in my all time top 5 (I once swapped Dan Auerbach 3 tacos for a beer/vinyl album)

      I vote yes to a mixed cd/tape/digital goodness. Perhaps Jenna should have a “mixed tape” section where everyone can suggest music.

      • Lauren
        August 16, 2010 at 1:35 pm

        You live a no less than heavenly life when you can swap food for incredible music. 🙂 Maybe I can e-mail you guys a mixed tape and I would thoroughly enjoy any music suggestions of the like!

        • jenna
          August 16, 2010 at 1:39 pm

          You sure can email us a mixed tape….that would be lovely! Almanzo knows more than I do on the music front (he won’t let me live down going to see Rascall Flats live last summer even though I secretly enjoyed every second) but I’m getting there…slowly but surely. I can never give up my love for Pat Green though!

        • Jamie
          August 16, 2010 at 1:46 pm

          Yes, a mixed tape section would be awesome! Since moving to CA from FL myself last year, my musical tastes have evolved quite a bit. Vampire Weekend’s new album “Contra” is an absolute necessity for any young twenty something in Cali, Band of Horses new album “Infinite Arms” reminds me of the California deserts, the XX, Local Natives, Surfer Blood and the new Arcade Fire are all fantastic bands to check out…and they’re all playing shows in CA at some point in 2010!!

        • Jamie
          August 16, 2010 at 1:47 pm

          Yes, a mixed tape section would be awesome! Since moving to CA from FL myself last year, my musical tastes have evolved quite a bit. Vampire Weekend’s new album “Contra” is an absolute necessity for any young twenty something in Cali, Band of Horses new album “Infinite Arms” reminds me of the California deserts, the XX, Local Natives, Surfer Blood and the new Arcade Fire are all fantastic bands to check out…and they’re all playing shows in CA at some point in 2010!!

  • Courtney (Delightful Devours)
    August 16, 2010 at 11:26 am

    That looks like sooo much fun! Great pictures!

    Oh and I am in love with the wine discount idea. That is so awesome!

  • Angharad
    August 16, 2010 at 11:28 am

    Haha! Love it. Music festivals are kind of my thing 🙂
    I went to Austin City Limits when I lived there…three days yes, but there’s no camping! Same with Lollapalozza in Chicago.
    My favourite is Glastonbury Festival in England (biggest green-field, outdoor music festival in the world!!!) where we would camp from Wednesday to Monday! Mmmm stinky. So good though.

  • Lindsay @ Summit Sandwiches
    August 16, 2010 at 11:34 am

    I actually just got back from a music festival yesterday….the Mile High Music Festival in Denver. I only went for one day because I honestly don’t think I could handle more than that. The people who attend these things (besides myself, of course) are some of the craziest, hippy-esque people I’ve ever seen in my life. Certifiably nuts. But it was all in good fun. Our headliner was Dave Matthews Band, and he rocked my world!

  • Jessica @ How Sweet
    August 16, 2010 at 11:35 am

    LOL! I love your mom’s reaction! That was actually kinda my first thought too. 🙂

  • Lisa
    August 16, 2010 at 11:35 am

    It looks like a fun event (and nice weather too)!

  • Nicole
    August 16, 2010 at 11:37 am

    Looks like a blast. I love outdoor festivals…went to my first last year, All Points West, and will be going to Austin City Limits in October!!

  • Sarah (Oc2Seattle)
    August 16, 2010 at 11:40 am

    Festival looks like a great time and the shirt idea is brilliant! Too bad the Viking hats caused a distraction 😉 Your mom is too cute!

  • Brianne DeCesare
    August 16, 2010 at 11:41 am

    I’m almost afraid to ask, but…black boogies?

  • Estela @ Weekly Bite
    August 16, 2010 at 11:47 am

    What a fun weekend! The last outdoor music festival we went to was in San Diego. It was so much fun… but exhausting!

  • Kelly
    August 16, 2010 at 11:47 am

    I love the new glasses you are sporting! You look like a rock star!

    Sounds like a really fun time although like you, I don’t know how much I could handle of a music festival. The ones I attend are generally just go to shows at night and not much going on during the day. I have friends who have made the trek to Bonnaroo though and it seems very intense. Can’t wait to hear about the food!

  • Kamaile
    August 16, 2010 at 11:51 am

    AHHHH you missed Amos Lee 🙁 Love him!
    Black boogies = ewwww! 🙂

  • Maura
    August 16, 2010 at 11:54 am

    hahaha your mom’s reaction is priceless. mine would say the same thing! looks like you had a blast. i doubt i could swing 3-4 days of that but i might be tempted to try…why not, right?

  • Lindsay
    August 16, 2010 at 11:54 am

    Cute sunglasses! Your mom is too funny!

  • Amy
    August 16, 2010 at 11:56 am

    I went to a radio station music festival right after h.s. graduation. I guess the radio station played a lot of music like Marilyn Manson (he was there) and that type. I’m typically a country music listener so it was quite the experience. Lots of smoke drifting through the air….

  • Kacy
    August 16, 2010 at 11:57 am

    I haven’t been to a BIG outdoor concert festival, but I REALLY wish I could go to ACL this year, there are so many bands I want to see. It sounds like a great time aside from the pinky toe chafage. And I love your sunglasses – they are an iconic outdoor show look 🙂

  • eatmovelove
    August 16, 2010 at 12:01 pm

    Oh God – those glasses are so awesome! They stand out to me more than the concert!

    You haven’t lived till you’ve went to an outdoor concert, peed in the woods and eaten terribly horrible bad for you but-oh-so-good all weekend…and slept out of the backseat of your car…and indulged in a few drinks…;)

    • eatmovelove
      August 16, 2010 at 1:12 pm

      …and all while wearing those Shades…;)

  • Janna (janna's keeping it real)
    August 16, 2010 at 12:04 pm

    Oh my! That sounds like so much (dirty) fun! I’m such a horrible concert goer, though…I love going, but never fully enjoy myself because my inner germaphobe comes out!

    You left mid KOL?!? :o( I understand though, pinky toes win!

  • Amber K
    August 16, 2010 at 12:14 pm

    Wow, I’m oozing anxiety just THINKING about going to a place packed with that many people! Although, I actually chuckled reading what your mom had to say. =P

  • Emily
    August 16, 2010 at 12:20 pm

    Oh, there is nothing like a multi-day outdoor music festival, is there? I went to Bonnaroo a few years ago. It was super fun, but more of a once during my lifetime experience than a repeat event. Looking forward to the food recap!

  • Rachel (Two Healthy Plates)
    August 16, 2010 at 12:27 pm

    I LOVE attending outdoor music festivals, especially in the fall when the weather is perfect. Seriously, it’s good for your soul! 🙂

  • Lauren
    August 16, 2010 at 12:34 pm

    I went to Bonnaroo this year for work (Wheat Thins). It was my very first time at any kind of music festival. It was so hot and humid. I think the temperature was over 100 the whole time. Living 4 days without AC and running water is definitely not something I ever want to do again.

  • Morgan
    August 16, 2010 at 12:42 pm

    Your hair color looks amazing! The color is like butter, just beautiful!

  • theemptynutjar
    August 16, 2010 at 1:01 pm

    Sadly, I have only been to one outdoor concert in my life. Me and a friend & her boyfriend took off in her car and a tent to cramp up in with like 10 people…lots of pizza, ice cream, vendor food, drinks…music..unfortunately rain…but what a memorable time.
    I like the color of your hair so much. And I really like the color of your friend’s hair too. Beautiful

  • Camille
    August 16, 2010 at 1:09 pm

    Haha, I remember going to one of the SF festivals when I was a Freshman in college and there is no air. Everything smells like marijuana! Seriously.
    When I would come back to San Diego during breaks I would always wonder why the air smelled different… then I realized…

  • Nancy @ The Wife of a Dairyman
    August 16, 2010 at 1:10 pm

    I like going to the Russian River Blues Festival which is outdoors on the edge of the river….love it! But a much smaller scale than SF outdoor fest. What a fun experience! Don’t know if I could have stayed the entire 2 days though 😉

  • Kaitlin
    August 16, 2010 at 1:26 pm

    Jenna! I never ever comment, but I have to tell you that you are positively GLOWING in all of these pictures! So beautiful! Your happiness and contentment is really shining through in these photos!

  • Chelsea (Chelsea's Chew and Run Fun)
    August 16, 2010 at 1:30 pm

    Well, I’ve been to Burning Man twice (which is largely filled with freaky folks from San Francisco) so I’m used to smelly, crazy, hippie festivals. I may have even been considered one of the freaks just a few years ago, haha. Glad you got to experience some of the Bay Area’s ever-colorful counter-culture! Looking forward to the food pictures!

  • Holly B
    August 16, 2010 at 1:55 pm

    ohmygod your mom is really adorable 🙂 That reminded me of the scene right out of Almost Fameous! Great movie…..

    Oh- and I LOVE music festivals been to more than I can count right now. Glad you had a good time 🙂

  • Chelsea @ One Healthy Munchkin
    August 16, 2010 at 1:59 pm

    Ooh this sounds fun! And they had a great line up! Bummer about missing Amos Lee though. 🙁 I love his music.

    I went to a music festival in Toronto where Death Cab for Cutie, Rogue Wave, and Stars played. It was incredible!

  • Julia @
    August 16, 2010 at 2:27 pm

    Ooh looks fun!
    Haha lol at your Mum’s comment!

    Julia x

  • Rachael
    August 16, 2010 at 2:49 pm

    Bonnaroo is completely insane! I went this year for the first time and was totally overwhelmed after 4 days of being dirty and enduring 96 degree heat and humidity! I have never been so happy to get back to soap and running water. That said, many of the same bands were there and they were amazing! The music definitely didn’t disappoint!

  • Jil @ Peace, Love & Munchies
    August 16, 2010 at 3:27 pm

    Looks like you had so much fun – and I love the idea for the t-shirt!!

  • Sara @
    August 16, 2010 at 3:38 pm

    Haha, your mom is funny 🙂 That sounds like so much fun, I’ve always wanted to go to a multi-day music festival, but I always chicken out because 1. Cost and 2. They seem very intense.

  • Therese
    August 16, 2010 at 3:45 pm

    When I was in my last two years of high school we went to Edgefest which was REALLY growing in popularity and showcased some of the biggest bands around (including Our Lady Peace, Silverchair, Green Day, The Foo Fighters and more). The first year I was actually second to the front in the MOSH pit and felt suffocated. The second year I stayed OUT of the mosh pit! LOL I had NEVER been more dirty in my LIFE but it was worth it, I had a blast both years!

  • Christa @ O, Cake!
    August 16, 2010 at 5:01 pm

    Looks amazing! I have been to Coachella several times (basically looks exactly the same, but on a polo field in the desert east of LA). So fun! But I agree with you about not being able to do it for too many days. People are crazy!
    Also, that s’more looks amazing and now I am going to be obsessed with making them. Thanks a lot, Jenna. jk! 😉

  • Errign
    August 16, 2010 at 5:57 pm

    J’adore Home! Such a great little jam 🙂

  • Brynne
    August 16, 2010 at 6:41 pm

    Those sunglasses are FAB! Where are they from??

  • Dee
    August 16, 2010 at 8:04 pm

    Wow! That sounds like an experience! Eek about your pinkie toe! And during Kings of Leon too. 🙁

    LOL @ your Mom’s comment! 😛

  • Cati @ crave and create
    August 17, 2010 at 3:57 am

    Sounds like fun! I’ve never heard of Rebirth, but I’m definitely going to check them out. I’m a trumpet player and love brass bands!

  • Caitlin
    August 17, 2010 at 4:59 am

    i;m cracking up about your mom’s comment!

    that smore looks awesome btw!

  • Corinne
    August 17, 2010 at 7:08 am

    i just returned from lollapalooza in chicago! three day outdoor festival but you aren’t allowed to camp on the grounds. the hotel aspect of lollapalooza makes it the ideal summer festival: day spent outside, night spend in a warm bed and after a SHOWER! the bands were similar to that of your festival too. the temper trap kicked ass and edward sharpe and the magnetic zeroes are my new fav. band. love the song home! glad you had fun and didn’t inhale 😉

  • mkl
    August 17, 2010 at 8:13 am

    Al Green.

  • Lauren @ 40Apples
    August 17, 2010 at 1:06 pm

    Such fun!! I LOVE Edward Sharpe – one of the best shows I’ve been to! And Rebirth is totally awesome to see.

  • Kasey
    August 17, 2010 at 3:41 pm

    Omg! I LOVE Rebirth… we actually “second-lined” to one of their songs for the last dance at our wedding!!!

  • Lindsay
    August 19, 2010 at 10:19 pm

    I won two weekend passes to OSL from Pacific Catch (you would LOVE this place – there is one in Corte Madera and you absolutely need to visit ASAP!). I also scored the Murphy Goode t-shirt in the Wine Lands tent. I was so appalled with the marajuana… whoa dudes!