back in the day

There’s a few things you should know.

1. I’m in Savannah, Georgia!

2. Last night I rediscovered pimento cheese and ate approximately fifty four dipped pita chips.

3. Yesterday I announced that I was going to exercise and then walked upstairs to get in my gym shorts, fell onto my bed and took a nap instead.

4. I found the coolest (and let me repeat coolest) bakery in downtown Savannah. It kinda makes me want to live here; I’m not gonna lie.

We stumbled into Back in the Day bakery yesterday after my parent’s pastor recommended it, saying it was “the best bread outside of San Francisco”.

I love it when people say that.

Anyways, all I heard was the word “bread” and we were on our way. And when we arrived, what we found was the cutest artisan bakery that I’d ever been in!


Friends, if Etsy and Eat Live Run joined forces to create a bakery, this is exactly what she would look like.

Back in the Day bakes all their bread from scratch every morning and their desserts are some of the most artful I’ve seen.  They had such treats like lavender bars, red velvet cupcakes and huge, old fashioned chocolate chip cookie sandwiches with vanilla buttercream. Just standing in line makes you smile.

Most of all, I love that their mission statement is “creating desserts and baking breads that reflect a time lost in baking arts”.

I mean, how perfect and beautiful is that? It’s exactly what I aim to convey daily on this blog!

The cupcakes alone almost made me cry. As did the deliciously creamy gingerbread chai tea I slurped down while I drooled.

And yes, I tried to buy all the wall art you see below but they (of course) kindly referred me to Etsy instead.

So yes, I just felt compelled to spread the love a little bit with you guys because places like this truly touch my heart. If you’re ever in Savannah, make sure to stop by…they are super nice and carry mini plastic ballerina cupcake toppers (I bought three). You never know when you might need something like that!

I like to be prepared for any and all cake decorating situations.

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  • Natalia - a side of simple
    October 28, 2010 at 7:38 am

    I am absolutely in love with these pictures! I want to teleport there right now 🙂

  • michelle
    October 28, 2010 at 7:40 am

    Wow, I <3 the colors on the pictures.

  • Jessica @ How Sweet It Is
    October 28, 2010 at 7:40 am

    I wish I had that 2nd to last picture to frame in my kitchen. The colors, the frosting… it just encompasses my life.

  • Beth @ Beth's Journey to Thin
    October 28, 2010 at 7:45 am

    How funny about the pimento cheese! My boyfriend is from the south and LOVES pimento cheese because his mom made it for them every weekend, so he just bought a container of it at the store this week for the first time in years and I made him a pimento cheese sandwich last night!

  • Crystal
    October 28, 2010 at 7:47 am

    I love Savannah! So much. I’ll be back there in December and will be visiting Back in the Day, looks like it encompasses pretty much everything I love in life 🙂 Thank you for this post.

  • Jessica @ The Process of Healing
    October 28, 2010 at 7:47 am

    Oh pimento cheese.. one of the things that makes me proud to be a southern girl. What could be wrong with cheese and mayo? Um, nothing.
    That is the CUTEST BAKERY!!!

  • Ashley M. [at] (never home)maker
    October 28, 2010 at 7:55 am

    My jaw just dropped. Your photos are gorgeous, girl! Wow. You’ve totally inspired me.

  • lcgrant03
    October 28, 2010 at 7:59 am

    Welcome back to Savannah! You’re in my neighborhood. Back in the Day is the best. I live close enough that some mornings I can smell the bread baking which is pure torture. Great weekend to be in town. Hope you enjoy your visit!

  • Allie (Live Laugh Eat)
    October 28, 2010 at 8:01 am

    Savannah!? You never cease to surprise us!

    I want to eat that bakery for dessert 🙂

  • anne keane
    October 28, 2010 at 8:02 am

    the photos are amazing, and are causing some serious carb cravings! thanks for sharing the photos!!

  • Cathy B. @ Bright Bakes
    October 28, 2010 at 8:02 am

    Seriously. That is the bakery of my dreams! We dream of someday opening our own bakery-cafe and that is totally what I have in my head…homey, quaint, and welcoming…with piles of yummy things.. 🙂
    cathy B. @ brightbakes

  • Tina @ Faith Fitness Fun
    October 28, 2010 at 8:02 am

    I LOVE Savannah! And I had no clue you were in GA. Those are my stomping grounds. In the metro Atlanta area though.

  • Veggielady4life
    October 28, 2010 at 8:04 am

    What a beautiful shop! I love the open shelves and vintage feel. Thanks so much for posting about this place… I hope I have the chance to stop by!

  • Cynthia
    October 28, 2010 at 8:05 am

    That place looks amazing! I live in Georgia and I have been to Savannah several times, but I have never heard of that place. Next time I go, I will definitely check that place out.

  • tina
    October 28, 2010 at 8:07 am

    holy crap- that place is absolutely amazing…. need. to. go. there. need. to recreate.

    love it!

  • Tracey @ I'm Not Superhuman
    October 28, 2010 at 8:09 am

    That place is adorable!! It makes me want to move to Savannah and apply for a job there.

  • Julie @SavvyEats
    October 28, 2010 at 8:11 am

    I would now like to go to Savannah purely to visit this bakery. Your pictures are gorgeous, too!

  • Lydia
    October 28, 2010 at 8:12 am

    I’ve been following your blog a few years now and it is the ONLY one I follow every day! I just wanted to complement you because your blog style is so creative and well, southern, and makes me laugh because I know I am not the only fit person who would rather spend every day baking with butter. I live in Savannah(born and bred) and I visit Back in the Day often. (confession of a running coach/personal trainer ..shhh.)Anyway, you need to stop by Savannah Bee Company and sample the artisanal honey before you leave! You must!

  • Jenna
    October 28, 2010 at 8:14 am

    I want to go too. Sadly, I doubt I could talk my husband to flying across the country to see a bakery.

  • Estela @ Weekly Bite
    October 28, 2010 at 8:15 am

    Love that place!

  • Amanda (Eating Up)
    October 28, 2010 at 8:17 am

    That bakery is one-of-a-kind! How precious!

  • grocery goddess jen
    October 28, 2010 at 8:21 am

    I llllloooooovvvveeee Savannah! I only live five hours away but I haven’t been there for four years or so. When I go back (because I WILL go back!) I will definitely go there. The place looks gorgeous.

    Are you there with Almanzo?? I love the way your blog has changed, but I miss knowing what’s going on!

  • Rachel @ The Avid Appetite
    October 28, 2010 at 8:21 am

    So sweet! I love everything about it! And now I’m really craving one of those gorgeous cupcakes…

  • Heather (Heather's Dish)
    October 28, 2010 at 8:24 am

    i NEED to go to savannah! i’ve heard nothing but incredible things about it…and i’m not gonna lie, this post makes me want to live there too 🙂

  • LeAnne
    October 28, 2010 at 8:38 am

    Jenna! I grew up in Savannah, and I {heart} the way you capture the city – both with your words and photos! Every time you write about being there, it takes me right back to Savannah. We will definitely be visiting Back in the Day when we go back to visit.

  • Katherine @ Left Coast Contessa
    October 28, 2010 at 8:43 am

    Now I want to take a trip to Savannah just to see a bakery. Love the pictures and oh my goodness that cupcake. I’m glad I’m not the only one who appreciates an artful cupcake 🙂

  • Lauren at KeepItSweet
    October 28, 2010 at 8:51 am

    what a great looking bakery! gives you that homemade feel and charm that makes desserts so much more appealing

  • Jasmine @ Eat Move Write
    October 28, 2010 at 8:54 am

    Hm. Will Eat Live Run ever open a bakery? That would be very cool!

  • Jenna
    October 28, 2010 at 8:56 am

    my sister is reading this post and smiling!! she lives near Savannah and introduced me to back in the day bakery! I posted about it on my blog too b/c i feel in love the the interior design and amazing cupcakes! 🙂 i wish i was in Savannah right now too!! hope you enjoy your time with your parents

    • Kelly
      October 28, 2010 at 9:37 am

      LOL I AM smiling! I mean, I’m practically giddy that someone else has been to “our” bakery and loves it just as much!! 😉 As soon as I saw the title, I knew it was going to be about the bakery. We are just a hop skip and a tiny jump from Savannah, and this cute little bakery is visited quite frequently! I hope you took home some “newborn” cupcakes to eat for breakfast this morning? 🙂

  • monicanelsonfitness
    October 28, 2010 at 9:02 am

    EVERY SINGLE one of those photos just made my morning! I am inspired!!!

    I suddenly do not really love my kitchen. 🙂

    • erin @ smallthings
      October 28, 2010 at 10:52 am

      I thought the same thing about my kitchen! it is sorely lacking in cute things. and cupcakes.

  • Erica
    October 28, 2010 at 9:08 am

    Josh and I have had plans to visit Savannah for a while. We will DEFINITELY be stopping at this place!

  • Melanie Hrdlicka
    October 28, 2010 at 9:11 am

    Jenna!!! I went to Back in the Day bakery last December to pick up some sweets for my mom and I for Christmas Day. She lives just north of Savannah over the SC line. It really is the cutest bakery ever! They showcased the bakery on a food channel show too about family owned businesses!

    Oh I made your sugar cookies a couple weeks ago and they were to die for!! Can’t wait to make them again!!

    Also I’ve been reading your blog for a while now and I really love it lately! So relaxed and fun! Thanks!

    Enjoy your trip! I looooooove Savannah!!

  • Shannon
    October 28, 2010 at 9:13 am

    Jenna this just made my day! My sister lives in Savannah (just moved there in August) and being from the NE she is a little homesick and her birthday is next week. I am TOTALLY telling her bf to pick up some birthday cupcakes there! Keep the Savannah posts comin’ 🙂 I love sharing all of this with her!

  • Meghan
    October 28, 2010 at 9:14 am

    FUN. I went to Savannah this summer for the first time and LOVED it. Wish I had known about this bakery!!

  • Alina @ Duty Free Foodie
    October 28, 2010 at 9:22 am

    This bakery is too cute for words! It really does reflect “a time lost”. Love it!!

  • Danielle
    October 28, 2010 at 9:23 am

    I was not kidding when I told you a few weeks ago that Savannah was one of my absolute favorite places in the U.S. I’m so jealous you’re there! Next time I go, I will make sure to pay a visit to Local and Back in the Day bakery. It just needs to be done. Enjoy your family time in that beautiful city 🙂

  • Alayna @ Thyme Bombe
    October 28, 2010 at 9:25 am

    Oh wow. Savannah’s only 3 hours away from me, maybe if I left right now….

  • Krystina (Organically Me)
    October 28, 2010 at 9:26 am

    Yeah, I definitely want to live there. And by there, I mean the bakery.

  • chelsey @ clean eating chelsey
    October 28, 2010 at 9:29 am

    Savannah is my all time favorite city in the entire world. My sister lived there for 5 years, and I adored going down to see her. The city is absolutely amazing – gorgeous with so muc hhistory! Have fun!

  • Louise
    October 28, 2010 at 9:40 am

    Love this post! My husband and I are going to Savannah for our first anniversary in two weeks and I will definitely be stopping by this bakery.

    Any recommendations for restaurants? We went to Local 11 Ten the last time we were there and loved it, but we would like to try something new.

    • Kristin
      October 28, 2010 at 1:27 pm

      Rocks on the River is in the Bohemian Hotel, which at first I was turned off by but it was SO GOOD! There’s a cute rooftop bar too that would be fun to go up for drinks after. Lunch at the Gryphon Tea Room = amazing and The Gallery is THE cutest little coffee shop and so yummy too! I just got back on Monday from Savannah and I need to go back again!!

      • Mom
        October 28, 2010 at 5:32 pm

        Elizabeths on 37th is GREAT also! Alligator Soul is another that I would recommend!

        • Louise
          October 29, 2010 at 7:29 am

          Thanks to you both!

  • Michelle (The Runner's Plate)
    October 28, 2010 at 9:57 am

    I love the bakery’s mission statement! I’ve never been to Savannah but this makes me want to go!

  • Jillian@ Reshape Your Life
    October 28, 2010 at 10:09 am

    These pictures alone make me want to get on a plane and go to Savanna.

    I wish there were more places like that little bakery!

  • Tamara Beckett
    October 28, 2010 at 10:17 am

    Are you planning a meet-up in Savannah cause I LIVE in Savannah!….well….technically Pooler but close enough!

  • Lisa
    October 28, 2010 at 10:21 am

    I love that first picture. It’s so rustic and cute!

  • Food & Other Things
    October 28, 2010 at 10:30 am

    What a beautiful bakery! I’ve always wanted to go to Savannah!

  • Amy K. @ Onehealthypeanut
    October 28, 2010 at 10:33 am

    I LOVE savannah, in all the times I have visited I have never seen that bakery! Those pictures are sweet enough to make me want to pack up the car for a cupcake road trip!!

  • Jaime Ramsay
    October 28, 2010 at 10:49 am

    Love it and wish I could go there right now!

  • Courtney
    October 28, 2010 at 10:53 am

    We are going to Savannah for our honeymoon from November 21-November 25. We must go there.

  • Shelley
    October 28, 2010 at 10:55 am

    How adorable! My brother and his family live in Savannah and my parents are visiting him right now. Makes me sad that I’m stuck in Iowa. 🙁 My dream is to someday move to either Savannah or Charleston. Love both of those cities.

  • Averie (LoveVeggiesAndYoga)
    October 28, 2010 at 11:08 am

    I used to live in a beach town in NC and also in Myrtle Beach, SC. There are so many quaint little towns and cute bakeries and charming little stores in the South! Charleston, Savannah, etc. and I am glad you stumbled into a great little bakery!

    But not gonna lie, I am a Southern California girl through and through, and I love it here.


  • Stephanie Rose
    October 28, 2010 at 11:15 am

    My friends think that I’m weird when I get all choked up after walking into an awesome bakery… I’m glad I’m not the only one! Just looking at these pictures gets me all giddy! Thanks for sharing the love, Jenna 🙂

  • Hope
    October 28, 2010 at 11:16 am

    Oh wow that place looks incredible! I can’t even begin to imagine how good everything tasted!

  • Jenna Mock
    October 28, 2010 at 11:20 am

    Awe those cupcakes look so adorable 🙂

  • Liz @ Tip Top Shape
    October 28, 2010 at 11:46 am

    That place looks adorable!! If you are ever in Chicago you should go to The Bourgeois Pig. The decor is very similar and the B. Pig’s tea selection is amazing!!

  • Bianca @ Confessions of a Chocoholic
    October 28, 2010 at 11:50 am

    Thank you for sharing! I have to say, I was having a really hectic, stressful day and seeing this pictures and reading your post just made me smile and make me feel all warm and happy 🙂

  • Juniper
    October 28, 2010 at 11:53 am

    And this is why I love your blog….. <3

  • Kristin
    October 28, 2010 at 11:53 am

    I live in St Augustine but was in Savannah for a girls’ trip this weekend and I can’t believe we missed this place!! We only stopped in Savannah for one night on our way to Charleston (which is my happy place, and yours too I know!) Just had to stop to comment and say….while you’re in Savannah, if you’ve never been, please check out the Gryphon Tea Room. It is totally adorable and it used to be a drug store – there are still drawers lining the walls labeled with what they used to contain (all kinds of crazy things from headache tablets to corn pads and suppositories, haha) and the chairs are bright orange and there are stained glass mortar and pestals on the walls….it is seriously so stinkin adorable you won’t be able to leave. PLUS the food was ahhhhhhhhhh-mazing!! Anyway, please check it out. If you don’t, you and I both will be saddened by the loss! Have fun visiting the south!!

  • Sciencechick
    October 28, 2010 at 11:59 am

    Wow that IS the cutest bakery ever. Wish I were closer.

  • erin
    October 28, 2010 at 12:21 pm

    But how is the ice coffee…that is the real question!

  • stacey-healthylife
    October 28, 2010 at 1:26 pm

    That is such a cute place and I LOVE their mission.

  • Meaghen
    October 28, 2010 at 2:09 pm

    Oh my gosh! I cannot even express to you how much I love that first picture. It took my breath away. I love everything shabby chic and that bakery just epitomizes it! And the fact that it’s a bakery? I love bread and cupcakes. I’ve always wanted to go to Savannah and this just solidifies things. Too bad Savannah doesn’t have a hockey team. I’m going to have to find another way to convince the bf to go there! 🙂

  • Liz @ Blog is the New Black
    October 28, 2010 at 2:12 pm

    Those cupcakes look sooooooo amazing. All your pics are great.

  • Balanced Healthy Life
    October 28, 2010 at 2:25 pm

    That bakery looks great!

  • Kelly
    October 28, 2010 at 2:41 pm

    Too cute…very shabby chic! I love that you blog from your roots!

  • Thetreadmilldiaries
    October 28, 2010 at 2:43 pm

    I got a chuckle from you knowing that you ate approximately 54 chips. Too cute. Enjoy Savannah.

  • Kathleen @ More Than Easy Mac
    October 28, 2010 at 2:59 pm

    Those cupcakes look amazing! Savannah has been on my list of places to go for the past year because I only live four hours away! I must get there soon.

  • Jennifer
    October 28, 2010 at 3:11 pm

    Savannah had me at Paula Deen. I lurve her. Is her restaurant as wonderful as you would expect?

    • jenna
      October 28, 2010 at 3:11 pm

      ummm……I wasn’t impressed. But then again, I went years ago. Maybe it got better?

  • Kasey
    October 28, 2010 at 3:35 pm

    This place is so adorable!! I love the photos.

  • Laughter-Loving Stacy
    October 28, 2010 at 4:32 pm

    Oh that looks adorable! I would love to decorate an apartment/kitchen/anything vintage and charming like that! *sigh* One day… 🙂

  • Chelsea @ One Healthy Munchkin
    October 28, 2010 at 4:54 pm

    That bakery is adorable! My mom is actually going on a trip and driving through Savannah next week. I wish I was going with her now!

  • Sarah
    October 28, 2010 at 5:18 pm

    I absolutely love that bakery! Living in Savannah it makes you forget how charming the city is at times. Reading all the post reminds me why I moved here 10 years ago. I hope you have a great visit!

  • Cara Craves...
    October 28, 2010 at 5:33 pm

    That’s the cutest place ever!
    An looks super delicious as well!
    I love all the little nic-knacks

  • Alexia@ Dimple Snatcher
    October 28, 2010 at 5:42 pm

    what a quaint little shop.
    i love shops with personality 🙂

  • cheryl
    October 28, 2010 at 6:00 pm

    thank you SOooo much for such a sweet post about our little bakery. My husband and I just love it when visitors are captured by the food and atmosphere that we have built from scratch. your blog post was just so lovely and kind. we really do appreciate it and hope you will come to visit us again soon!

    xo Cheryl & Griff

  • Tammy
    October 28, 2010 at 6:03 pm

    I love this Bakery. We came to Savannah on Sept 18th & I got some cupcakes & they were awesome!

  • Mary
    October 28, 2010 at 6:24 pm

    I LOVE Back in the Day!!! Their cupcakes are AMAZING. Best frosting I have ever had!!!! I can’t wait to take my husband there and share the love!

  • notyet100
    October 28, 2010 at 6:40 pm

    wow such nice pics,..and the bakery looks too good,..

  • alexis
    October 28, 2010 at 9:41 pm

    i’m from georgia! near atlanta though… you should run the rock n roll inaugural half in savannah next november… i want to so badly! 🙂 a year to prepare lol.

  • anne
    October 29, 2010 at 1:37 am

    So pretty. It’s nice to know there’s people/places like that out there :-). Great pics.

  • Jenna (Hello, I Love You)
    October 29, 2010 at 7:45 am

    That place looks amazing!! Have you checked out Fremont Diner in Sonoma? It is not a bakery but it has a similar vibe and incredible food!

  • Dee
    October 29, 2010 at 3:27 pm

    Oh my gosh! I love this bakery! I need to get down to Savannah STAT! I love the decor and um… red velvet cupcakes? I am so there!

  • Spreading Falafel Love — Eat, Live, Run
    October 29, 2010 at 3:34 pm

    […] cheap. I highly recommend stopping here if you’re in Savannah, and then later hitting up Back in the Day Bakery for an iced chai….actually, that’s exactly what I did […]

  • Lacey @ Lake Life
    October 29, 2010 at 6:23 pm

    What an adorable bakery and an adorable name!

  • Kristen
    October 31, 2010 at 8:22 am

    That place looks so awesome and adorable.

  • Christena
    October 31, 2010 at 3:52 pm

    Love this post, Jenna! That first picture is absolutely perfect.

  • cardamom sweet rolls and my pastry plight — Eat, Live, Run
    November 3, 2010 at 10:17 am

    […] traveling, I got to thinking about pastries. I saw some stunning ones in small artisan bakeries in Savannah and Charleston, and was reminded again of the intense differences between our Americanized jumbo […]